Successful Marketing through Storytelling: This course is specially designed as an AT experience for transfer students. Our course will have two guiding threads that are woven and interconnected in the course – a liberal arts education and marketing. This class will provide an introduction to the curriculum that lies at the core of our identity as a liberal arts college. We will explore various works of literature to explore our roles in society and common themes. We will form a community of learners that will read together and learn from and with each other. We will engage with the stories and experiences of others as we think about empathy, imagination,and human potential. This will connect us with th e marketing component of the course as we explore storytelling as an effective tool used by marketers today in a world that’s overloaded with messages. It enables them to tell a story that’s relevant. We will review the universal elements of powerful stories to understand how companies and institutions connect with customers and grow. Topics will include learning about capturing attention, engaging an audience, changing minds, inspiring action and pitching ideas persuasively. The class will investigate stories of companies and individuals; ultimately resulting in writing our own Eckerd story and helping us figure out how we can stand out and make a difference. Along the way, students will also get acquainted with the academic requirements specific to Eckerd College and with the support services and many curricular and extracurricular opportunities that are available. At the conclusion of this class, transfer students will be both well informed about the college and fully equipped to take advantage of all that EC has to offer!
- Teacher: Nina Bergbrant