Moodle at Eckerd College 2024-25 Academic Year

Collection and measurement of data on market identification, sales forecasting and marketing strategy development, market research, cost/revenue breakdowns, competitive analysis, others. Prerequisites: MK 300S and statistics.

Students will use computer simulation to learn digital marketing strategies such as online advertising, search engine optimization, web analytics, etc. Students will develop a social media campaign for an organization of their choice.

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.

This course is the Major comps and focuses on decision-making and marketing logic in the analysis of marketing problems. The course includes the development of a formal marketing plan addressing contemporary marketing topics, such as sustainability marketing, digital marketing, and relationship marketing. Prerequisite: MK 300S and Senior standing.

Introduction to interdisciplinary nature of management and leadership. Survey of historical development of management as a discipline, functional areas of management, comparison of management and leadership, contemporary issues in management and leadership.