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MK 270S-001 Principles of Marketing - Fall Semester 2024

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.
Category: Fall Semester 2024

MK 270S-001 Principles of Marketing - Spring Semester 2025

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.
Category: Spring Semester 2025

MK 270S-002 Principles of Marketing - Fall Semester 2024

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.
Category: Fall Semester 2024

MK 270S-002 Principles of Marketing - Spring Semester 2025

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.
Category: Spring Semester 2025

MK 270S-003 Principles of Marketing - Fall Semester 2024

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.
Category: Fall Semester 2024

MK 270S-003 Principles of Marketing - Spring Semester 2025

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.
Category: Spring Semester 2025

MK 321-001 Consumer Behavior/Consumerism - Fall Semester 2024

Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement. Prerequisite: MK 300S
Category: Fall Semester 2024

MK 321-001 Consumer Behavior/Consumerism - Spring Semester 2025

Contributions of the behavioral disciplines (psychology, sociology, anthropology) to understanding the consumer decision-making process. The impact and value issues of the consumer movement. Prerequisite: MK 300S
Category: Spring Semester 2025

MK 373-001 Marketing Communications - Spring Semester 2025

Processes and functions of promotion, strategies incorporating creative use of advertising, publicity, merchandising, direct selling, and sales promotion. Prerequisite: MK 300S.
Category: Spring Semester 2025

MK 374-001 Market Research - Fall Semester 2024

Collection and measurement of data on market identification, sales forecasting and marketing strategy development, market research, cost/revenue breakdowns, competitive analysis, others. Prerequisites: MK 300S and statistics.
Category: Fall Semester 2024

MK 374-001 Market Research - Spring Semester 2025

Collection and measurement of data on market identification, sales forecasting and marketing strategy development, market research, cost/revenue breakdowns, competitive analysis, others. Prerequisites: MK 300S and statistics.
Category: Spring Semester 2025

MK 375S-001 Digital Marketing - Fall Semester 2024

Students will use computer simulation to learn digital marketing strategies such as online advertising, search engine optimization, web analytics, etc. Students will develop a social media campaign for an organization of their choice.
Category: Fall Semester 2024

MK 375S-001 Digital Marketing - Spring Semester 2025

Students will use computer simulation to learn digital marketing strategies such as online advertising, search engine optimization, web analytics, etc. Students will develop a social media campaign for an organization of their choice.
Category: Spring Semester 2025

MK 491-001 Internship - Fall Semester 2024

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.
Category: Fall Semester 2024

MK 491-001 Internship - Summer Term 2025

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.
Category: Summer Term 2025

MK 491-001 Marketing Internship - Spring Semester 2025

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.
Category: Spring Semester 2025

MK 491-002 Eckerd Athletics Marketing INT - Fall Semester 2024

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.
Category: Fall Semester 2024

MK 491-002 Internship at Alchemiss - Spring Semester 2025

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.
Category: Spring Semester 2025

MK 491-003 Intnshp EC Athletics, Mar, Com - Spring Semester 2025

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.
Category: Spring Semester 2025

MK 491-003 TB Beaches Chamber of Commerce - Fall Semester 2024

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.
Category: Fall Semester 2024
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