Moodle at Eckerd College 2024-25 Academic Year

First in two-course sequence covering probability theory, random variables, random sampling, various distribution functions, point and interval estimation, tests of hypotheses, regression theory, non-parametric tests. Prerequisite: MA 132M.

Problem solving that deals with finite sets. Permutations and combinations, generating functions, recurrence relations, Polya's theory of counting, fundamentals of graph theory, difference equations and enumeration techniques. Prerequisite: MA 237N or CS 150M.

Required of all Juniors and Seniors majoring in mathematics. One course credit upon satisfactory completion of two-years participation. Mathematical processes from a historical and cultural perspective.

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.

This course provides an introduction to the principles, concepts, and tactics of marketing. Students will explore the various marketing strategy decisions related to product development and management, pricing, placement and logistics, and promotion. A contemporary perspective of marketing is emphasized and topics related to internet marketing, relationship marketing, nonprofit marketing, ethics, and sustainability are discussed.

Collection and measurement of data on market identification, sales forecasting and marketing strategy development, market research, cost/revenue breakdowns, competitive analysis, others. Prerequisites: MK 300S and statistics.

Students will use computer simulation to learn digital marketing strategies such as online advertising, search engine optimization, web analytics, etc. Students will develop a social media campaign for an organization of their choice.

Students majoring in Marketing will complete the Marketing Internship as an Independent Study course sponsored, supervised and approved by a MK/IB faculty. Periodic meetings with the sponsoring professor is required. Prerequisite: MK 300S and Junior or Senior standing.