AT 21-001_FA20: Course Alias:
Starting an enterprise is always risky, but today’s worldwide social and environmental challenges demand innovation and reinvention of economic activity as never before, increasing the importance of effective entrepreneurship. Increasingly, entrepreneurship is pursued by individuals at younger ages and earlier in their careers than was typical in the past. The attractions of entrepreneurship include greater autonomy, the potential for building a family legacy, or simply the reward of making an impact through creating jobs and enacting fresh ideas. We will explore the basics of entrepreneurship through both theoretical readings and case studies of historical and contemporary entrepreneurs, and meeting entrepreneurs via Zoom. Students will learn initial steps in developing ideas for prospective businesses and will research entrepreneurs to identify critical factors in their success.